Yuhan Kimberly Scott — Soo Min Lee

Soo Min LeeGraphic designer and creative coder,
based in New York City.

Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability

Index Information

Visual Identity & CMF, 2020

Yuhan Kimberly Scott

ID+IM Design Lab

Yuhan Kimberly Scott’s SMART.MOP is a one-step solution mop for more sustainable and comfortable cleaning.

In this project, I developed the visual identity, including the mop base pattern and packaging, and finalized a CMF (Color, Material, Finish) development for the final product.

IDEA Design Awards • Finalist for Product Design.
ID+IM Design Lab
Executive Director: Sang Min Bae
Graphic Designer: Soo Min Lee
Product Designer: Jieun Shim, Jundong Park, Hyemin Min, Jungwoo Kim