Soo Min LeeGraphic designer and creative coder,
based in New York City.

Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability

IndexInformation

Visual Identity, Interactive, Installation & Website, 2024

AffirmationRhode Island School of Design

Affirmation playfully challenge the prevalent self-harshness mentality in the graphic design field. This interactive, responsive tool approaches self-care with a light-hearted spirit. The tool detects the movement of your mouth and calculates the distance between your lips. When you open your mouth, the affirmation bubble pops out, and compliments overflow, bouncing around in the physical environment.