Soo Min LeeA graphic designer, educator, and creative coder, based in Boston.

Identity & Poster Design
Campbell’s
BIAS—SAIB
Yuhan Kimbery Scott
Persona Non Grata
leekyung inc.
Sound of Kiki


Digital DesignAffirmation
Visa Card
BACARDÍ Rum
FEEL Generator


PublicationGraphic Warmline
Now I See You 
Vulnerability


IndexInformation

Visual Identity, 2022

leekyung Inc.
Freelance

leekyung Inc. is a boutique complex nestled in the heart of Busan, South Korea. The branding draws inspiration from the refined lines of the architectural structure, capturing the essence of modern luxury and cultural richness. By harmonizing the building's physical beauty with a cohesive brand identity, leekyung Inc. establishes itself as a destination where form meets function, and elegance meets practicality.