Soo Min LeeA graphic designer, educator, and creative coder, based in Boston.

Identity & Poster Design Random Tennis Club
Campbell’s
BIAS—SAIB
Yuhan Kimbery Scott
Persona Non Grata
leekyung inc.
Sound of Kiki


Digital DesignAffirmation
Visa Card
BACARDÍ Rum
FEEL Generator


PublicationGraphic Warmline
Now I See You 
Vulnerability

Exhibition DesignInter–Print


TeachingInformation

Art Direction & UX/UI, 2017

Global Visa.com Cross Border TravelBBDO New York

Global Visa.com Cross Border Travel reorganizes content and tools to support users’ international travel. The platform connects travelers to relevant offers and tools to help them on their journey, mapping to pre-, during, and post-trip phases.

In this project, I developed the design system, including wireframes and interfaces, and optimized assets for AEM for all Visa.com markets.

UX Director: Joy Guerra (VISA)
UX Lead: Michelle Lin
Designer: Soo Min Lee 
Content Writer: Ken Scrudato