Identity & Poster Design
Campbell’s
BIAS—SAIB
Yuhan Kimbery Scott
Persona Non Grata
leekyung inc.
Sound of Kiki
Digital DesignAffirmation
Visa Card
BACARDÍ Rum
FEEL Generator
PublicationGraphic Warmline
Now I See You
Vulnerability
Index
Identity & Poster Design
Campbell’s
BIAS—SAIB
Yuhan Kimbery Scott
Persona Non Grata
leekyung inc.
Sound of Kiki
Digital DesignAffirmation
Visa Card
BACARDÍ Rum
FEEL Generator
PublicationGraphic Warmline
Now I See You
Vulnerability
Index
Nocturnal Awakening
In Nocturnal Awakening, Bacardi re-imagined the traditional concept of a haunted house in celebration of Halloween. Throughout the two-floor, multi-room, labyrinthian installation, visitors were immersed in the frightening, thrilling, captivating, multisensory manifestation of the psyche of a bat, participating in the ultimate story of metamorphosis.
To own Halloween in the biggest way possible, I established a distinct aesthetic for the seasonal campaign. This included designing the website and invitation, drawing inspiration from Kenzo Digital’s sensory installation and Bacardi’s iconic bat logo. The goal was to create a striking visual experience, making the campaign unforgettable.
Executive Creative Director: Danilo Boer & Marcos Kotlhar
Artist: Kenzo Digital
Graphic Designer: Soo Min Lee