based in New York City.
Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability
Index
based in New York City.
Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability
Index
Nocturnal Awakening
In Nocturnal Awakening, Bacardi re-imagined the traditional concept of a haunted house in celebration of Halloween. Throughout the two-floor, multi-room, labyrinthian installation, visitors were immersed in the frightening, thrilling, captivating, multisensory manifestation of the psyche of a bat, participating in the ultimate story of metamorphosis.
To own Halloween in the biggest way possible, I established a distinct aesthetic for the seasonal campaign. This included designing the website and invitation, drawing inspiration from Kenzo Digital’s sensory installation and Bacardi’s iconic bat logo. The goal was to create a striking visual experience, making the campaign unforgettable.
Executive Creative Director: Danilo Boer & Marcos Kotlhar
Artist: Kenzo Digital
Graphic Designer: Soo Min Lee