Sound of Kiki — Soo Min Lee

Soo Min LeeA graphic designer, educator, and creative coder, based in Savannah.

Identity & Poster Design Random Tennis Club
Yuhan Kimbery Scott
Persona Non Grata
leekyung inc.
Sound of Kiki

Digital DesignCampbell’s
Visa Card
BIAS—SAIB
BACARDÍ Rum
FEEL Generator

PublicationGraphic Warmline
Now I See You
Vulnerability

Exhibition DesignInter–Print
Affirmation

TeachingInformation

Poster

Sound of Kiki

Self-Initiated

An embroidered poster that transforms sounds into visual forms. The idea comes from kiki/bouba effect, a non-arbitrary mental association between certain speech sounds and certain visual shapes. Connecting the concept of the kiki/bouba effect with onomatopoeia, Sound of Kiki creates form from sound symbolism. Purposefully employing a satin-textured fabric, I aimed to challenge the perception of kiki’s spikiness.