based in New York City.
Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability
Index
based in New York City.
Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability
Index
Recipe Reality Check
A digital campaign that poked fun at relatable Pinterest fails and provided users with a tool to alleviate mealtime stress. Powered by data from Pinterest’s API, that allowed Pinners to swap their most-time-consuming recipes for simpler versions of similar dishes. This campaign positioned Campbell’s as a convenient solution for today's busy, time-strapped families.
FAB Award Gold 2018 • Online Marketing & Social Media / Social BusinessCannes Lions Shortlist 2017 • Innovative Use of Social or Community
One Show Shortlist 2017 • Social Media: Community Building / Branded Social Channel
Executive Creative Director: Susan Golkin, Melinda Kanipe
Art Direction: Soo Min Lee, Justine Pelayo
UX Lead: Michelle Lin
UX/UI Designer: Soo Min Lee
Copywriter: Chris Chen