Soo Min LeeGraphic designer and creative coder,
based in New York City.

Selected WorkGraphic Warmline
FEEL Generator
Affirmation
SAIB—BIAS
Yuhan Kimbery Scott
Campbell Soup
Visa Card
BACARDÍ Rum
Persona Non Grata
Vulnerability

IndexInformation

Graphic Identity, Package, Website & Workshop, 2024

FEEL Generator
Rhode Island School of Design

An interactive web tool that transforms user's emotional journeys into visual patterns. By inputting their feelings, user can create visual expressions of their emotions, turning abstract experiences into tangible designs. In essence, the emotion becomes the design. 

The printed materials created by FEEL Generator are versatile and suitable for use as wrapping paper, posters, and origami paper. 

The tool aims to reconceptualize emotional discourse in the professional field by embracing vulnerability and fostering inclusivity.